The "New Alphabet" is a typeface designed by the artist David Carson in the 1990s. It is known for its unconventional and experimental approach to typography, often featuring distorted letters and unique layouts. This design challenges traditional readability, emphasizing visual expression over standard text. Carson's work with the New Alphabet reflects a broader movement in graphic design that values creativity and individuality. It has influenced various fields, including advertising, magazine design, and art, encouraging designers to explore new ways of communicating ideas through visual means.