Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing. It involves selecting typefaces, point sizes, line lengths, and spacing to create a harmonious and effective visual communication. Good typography enhances the overall design and can influence how the message is perceived. It plays a crucial role in branding and user experience, as it helps convey the tone and personality of the content. Understanding typography is essential for designers, marketers, and anyone involved in creating written content.