Wim Crouwel was a Dutch graphic designer and typographer, born on July 21, 1928, in Amsterdam. He is best known for his modernist approach to design, emphasizing clarity and functionality. Crouwel co-founded the design agency Total Design in 1963, which played a significant role in shaping Dutch design. Throughout his career, Crouwel created iconic typefaces, including the New Alphabet, which was designed for the then-emerging technology of computer screens. His work has had a lasting impact on graphic design, influencing both contemporary designers and the broader field of visual communication.