Netnography is a qualitative research method that studies online communities and cultures. It involves observing and analyzing interactions, behaviors, and content within digital spaces, such as social media platforms, forums, and blogs. Researchers immerse themselves in these online environments to gain insights into the perspectives and experiences of participants. This method combines traditional ethnographic techniques with digital tools, allowing researchers to gather data without direct interaction. By examining user-generated content, Netnography helps uncover trends, social dynamics, and consumer behaviors, making it valuable for marketers, sociologists, and other professionals interested in understanding online communities.