Research methodology refers to the systematic approach used to conduct research. It encompasses the strategies, techniques, and tools that researchers employ to gather and analyze data. This process helps ensure that the findings are valid and reliable, allowing researchers to draw meaningful conclusions. Common methodologies include qualitative and quantitative research, each serving different purposes depending on the research question. In qualitative research, researchers often use interviews or focus groups to explore people's thoughts and feelings, while quantitative research relies on numerical data and statistical analysis. By choosing the appropriate methodology, researchers can effectively address their specific objectives and contribute valuable insights to their field of study.