Digital ethnography is a research method that studies how people interact in digital spaces, such as social media, online communities, and virtual environments. It combines traditional ethnographic techniques with digital tools to observe and analyze behaviors, cultures, and social dynamics in these online settings. Researchers in digital ethnography often collect data through participant observation, interviews, and content analysis. This approach helps them understand how digital technologies influence communication, identity, and community formation, providing insights into contemporary social practices and cultural trends in the digital age.