Ethnography is a qualitative research method used primarily in the field of Cultural Anthropology. It involves the systematic study of people and cultures through direct observation and participation. Ethnographers immerse themselves in the daily lives of their subjects to gain a deep understanding of their behaviors, beliefs, and social interactions.
This method often includes techniques such as interviews, participant observation, and the collection of artifacts. The goal is to provide a rich, detailed account of a community's way of life, contributing valuable insights to the broader field of Social Science and enhancing our understanding of human diversity.