Social Media Research involves the systematic study of social media platforms to understand user behavior, trends, and the impact of social interactions. Researchers analyze data from platforms like Facebook, Twitter, and Instagram to gather insights on how people communicate, share information, and form communities online. This type of research can help businesses improve their marketing strategies, enhance customer engagement, and identify target audiences. By examining metrics such as likes, shares, and comments, researchers can assess the effectiveness of content and campaigns, ultimately guiding decision-making in the digital landscape.