Mobile metrics refer to the data and measurements used to evaluate the performance of mobile applications and websites. These metrics help developers and marketers understand user behavior, engagement, and overall effectiveness of their mobile platforms. Common mobile metrics include app downloads, active users, session duration, and conversion rates. By analyzing mobile metrics, businesses can make informed decisions to improve user experience and optimize their marketing strategies. This data-driven approach allows companies to identify trends, track user retention, and measure the success of their mobile initiatives, ultimately leading to better customer satisfaction and increased revenue.