Mobile Advertising refers to the practice of delivering promotional messages to users through their mobile devices, such as smartphones and tablets. This form of advertising can take various formats, including text messages, in-app ads, and mobile websites. It allows businesses to reach consumers directly and effectively, often targeting specific demographics based on location, interests, and behavior. One of the key advantages of Mobile Advertising is its ability to engage users in real-time. Advertisers can utilize data analytics to track user interactions and preferences, enabling them to tailor their campaigns for better results. As mobile device usage continues to rise, Mobile Advertising has become an essential component of modern marketing strategies.