App analytics refers to the process of collecting and analyzing data related to mobile applications. This data helps developers and businesses understand how users interact with their apps, including metrics like downloads, user engagement, and retention rates. By examining this information, companies can make informed decisions to improve their app's performance and user experience. Key components of app analytics include tracking user behavior, identifying popular features, and measuring the effectiveness of marketing campaigns. Tools such as Google Analytics and Firebase provide insights that help developers optimize their apps and increase user satisfaction, ultimately leading to better business outcomes.