Miniso is a global retail brand founded in 2013 in China by Ye Guofu and Jiang Ming. The company specializes in affordable lifestyle products, including home goods, beauty items, and electronics. With a focus on quality and design, Miniso aims to provide a fun shopping experience for customers of all ages. The brand has rapidly expanded, with thousands of stores in various countries, including Japan, the United States, and India. Miniso's unique approach combines elements of Japanese design with a modern aesthetic, making it popular among shoppers looking for trendy yet budget-friendly products.