Ye Guofu is a prominent Chinese entrepreneur known for founding the popular tea brand Heytea. Established in 2012, Heytea is famous for its innovative cheese tea, which combines traditional tea with a creamy cheese foam. The brand quickly gained popularity, leading to rapid expansion across China and internationally. Under Ye Guofu's leadership, Heytea has become a significant player in the beverage industry, appealing to younger consumers with its trendy offerings. The brand emphasizes quality ingredients and unique flavors, contributing to its success in a competitive market.