Mascot design involves creating a character that represents a brand, organization, or event. These characters are often anthropomorphized animals, objects, or fictional beings that embody the values and personality of the entity they represent. A well-designed mascot can enhance brand recognition and foster a connection with the audience. The process of mascot design includes brainstorming ideas, sketching concepts, and refining the character's appearance and personality. Designers consider factors like color, shape, and expression to ensure the mascot resonates with the target audience. Successful mascots, like Mickey Mouse or Tony the Tiger, become iconic symbols of their respective brands.