Logo design is the process of creating a visual symbol that represents a brand or organization. A well-designed logo helps convey the brand's identity, values, and mission in a simple and memorable way. It often includes elements like colors, shapes, and typography that resonate with the target audience. Effective logo design requires an understanding of design principles and the brand's goals. Designers often use software tools to create logos that are versatile and scalable, ensuring they look good across various platforms, from business cards to websites. A strong logo can enhance brand recognition and loyalty over time.