Brand identity refers to the visible elements of a brand, such as its logo, color scheme, typography, and overall design. These components work together to create a unique image that distinguishes a brand from its competitors. A strong brand identity helps consumers recognize and remember a brand, fostering loyalty and trust. Additionally, brand identity encompasses the values, mission, and personality of a brand. It reflects how a brand wants to be perceived by its audience and influences customer experiences. Effective brand identity communicates a consistent message across all platforms, enhancing the connection between the brand and its target market.