Marketing tools are software or platforms that help businesses promote their products or services effectively. These tools can include social media management applications, email marketing services, and analytics software that track customer behavior. They streamline marketing efforts, making it easier to reach target audiences and measure campaign success. Many marketing tools offer features like content creation, search engine optimization (SEO), and customer relationship management (CRM). By utilizing these tools, businesses can enhance their online presence, engage with customers, and ultimately drive sales. They are essential for both small startups and large corporations looking to improve their marketing strategies.