Social media management involves creating, scheduling, and analyzing content posted on various platforms like Facebook, Instagram, and Twitter. It aims to engage audiences, build brand awareness, and drive traffic to websites. Effective management includes responding to comments, monitoring trends, and adjusting strategies based on performance metrics. Professionals in this field often use tools like Hootsuite or Buffer to streamline their efforts. They also develop content calendars to plan posts in advance, ensuring a consistent online presence. By understanding audience preferences and behaviors, social media managers can tailor their content to foster community and enhance customer relationships.