SEO tools are software applications designed to help website owners and marketers improve their online visibility. They analyze various aspects of a website, such as keyword usage, site structure, and backlinks, to identify areas for improvement. By using these tools, users can optimize their content and increase their chances of ranking higher in search engine results. Common features of SEO tools include keyword research, site audits, and competitor analysis. Popular examples include Google Analytics, SEMrush, and Ahrefs. These tools provide valuable insights that can guide strategies for attracting more organic traffic and enhancing overall website performance.