Marketing platforms are digital tools that help businesses promote their products or services to potential customers. These platforms can include social media sites like Facebook and Instagram, email marketing services, and online advertising networks. They provide features for creating, managing, and analyzing marketing campaigns, making it easier for companies to reach their target audience. Many marketing platforms offer analytics to track the performance of campaigns, allowing businesses to understand what works and what doesn’t. This data-driven approach helps companies optimize their marketing strategies, improve customer engagement, and ultimately drive sales. Popular examples of marketing platforms include Google Ads and Mailchimp.