Advertising Technology, often referred to as AdTech, encompasses the tools and software used to deliver, manage, and analyze digital advertising campaigns. This technology enables advertisers to target specific audiences, optimize ad placements, and measure the effectiveness of their ads in real-time. Key components of AdTech include demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges. These systems work together to facilitate the buying and selling of ad space across various digital channels, such as websites and mobile apps, ensuring that ads reach the right people at the right time.