Market positioning refers to the strategy used by a company to create a distinct image and identity for its products or services in the minds of consumers. This involves identifying the target audience and understanding their needs, preferences, and perceptions. By differentiating itself from competitors, a brand can establish a unique place in the market, making it more appealing to potential customers. Effective market positioning often involves the use of branding, advertising, and product design to communicate the value proposition. Companies may focus on various factors such as quality, price, or specific features to attract their desired customer base. Ultimately, successful positioning helps drive sales and build customer loyalty.