Product design is the process of creating new products or improving existing ones to meet user needs and preferences. It involves researching, conceptualizing, and developing ideas that balance functionality, aesthetics, and usability. Designers consider factors like materials, manufacturing processes, and market trends to ensure the product is both practical and appealing. The goal of product design is to solve specific problems while enhancing user experience. This can include everything from consumer electronics to furniture and packaging. Effective product design not only attracts customers but also contributes to a brand's identity and success in the marketplace.