"Los Reyes" is a traditional celebration in many Spanish-speaking countries, particularly in Mexico and Spain. It takes place on January 6th, marking the arrival of the Three Wise Men, or Los Reyes Magos, who brought gifts to the baby Jesus. Families often celebrate with a special cake called Rosca de Reyes, which contains hidden figurines and a small bean. During this festive day, children receive gifts, similar to Christmas traditions. Parades and events are held in various cities, featuring colorful floats and performances. The celebration emphasizes community, family, and the joy of giving, making it a cherished occasion for many.