A logotype is a graphic representation of a brand's name, designed to convey its identity through typography. It typically features unique lettering styles, colors, and arrangements that make the brand easily recognizable. Companies like Coca-Cola and Google use logotypes to create a strong visual presence in the market. Logotypes are an essential part of branding, as they help establish a company's image and differentiate it from competitors. A well-designed logotype can evoke emotions and associations, making it a powerful tool for marketing and communication. Effective logotypes are often simple yet memorable, ensuring they leave a lasting impression.