LinkedIn Ads are a form of online advertising specifically designed for the LinkedIn platform, which is primarily used for professional networking. These ads allow businesses to target specific audiences based on factors like job title, industry, and location, making them effective for reaching professionals and decision-makers. There are several types of LinkedIn Ads, including sponsored content, text ads, and message ads. Advertisers can set budgets and track performance metrics, helping them optimize their campaigns for better results. This targeted approach makes LinkedIn Ads a valuable tool for B2B marketing and recruitment efforts.