Twitter Ads are a form of online advertising that allows businesses to promote their products or services directly to users on the Twitter platform. Advertisers can create targeted campaigns based on user interests, demographics, and behaviors, ensuring their ads reach the right audience. There are various ad formats available, including promoted tweets, promoted accounts, and promoted trends. These ads can help increase brand awareness, drive website traffic, and boost engagement with potential customers, making Twitter Ads a valuable tool for businesses looking to enhance their online presence.