Lead Qualification is the process of determining which potential customers, or leads, are most likely to become paying clients. This involves assessing their needs, budget, and readiness to buy. By focusing on qualified leads, businesses can allocate their resources more effectively and increase their chances of closing sales. The qualification process often uses criteria such as BANT (Budget, Authority, Need, Timing) or CHAMP (Challenges, Authority, Money, Prioritization) to evaluate leads. This helps sales teams prioritize their efforts and tailor their approach, ultimately leading to higher conversion rates and improved sales performance.