Lead management is the process of capturing, tracking, and nurturing potential customers, known as leads, throughout their buying journey. It involves organizing leads based on their interest level and engagement, ensuring that sales teams can prioritize their efforts effectively. This process helps businesses convert leads into customers by providing timely and relevant information. Effective lead management often utilizes tools and software, such as Customer Relationship Management (CRM) systems, to streamline communication and automate follow-ups. By analyzing lead data, companies can refine their marketing strategies and improve overall sales performance, ultimately driving growth and revenue.