BANT is a sales qualification framework that helps businesses identify and prioritize potential customers. The acronym stands for Budget, Authority, Need, and Timeline. By assessing these four criteria, sales teams can determine whether a prospect is a good fit for their product or service. The first step is to evaluate the prospect's Budget to ensure they can afford the solution. Next, understanding Authority helps identify decision-makers. Assessing Need clarifies if the prospect has a genuine requirement for the product, while Timeline indicates when they plan to make a purchase. Together, these elements streamline the sales process.