Customer Relationship Management (CRM) is a strategy that businesses use to manage interactions with current and potential customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. By leveraging CRM systems, companies can improve customer satisfaction and retention, ultimately driving sales growth. CRM systems help businesses analyze customer data to better understand their needs and preferences. This data-driven approach allows companies to tailor their marketing efforts and enhance customer experiences. Effective CRM practices lead to stronger relationships with customers, fostering loyalty and long-term success.