Customer acquisition refers to the process of attracting and converting new customers to a business. This involves various strategies and techniques, such as marketing campaigns, promotions, and sales efforts, aimed at reaching potential customers. The goal is to increase the customer base and drive revenue growth. Effective customer acquisition requires understanding the target audience and their needs. Businesses often use tools like social media, email marketing, and search engine optimization to engage potential customers. By analyzing data and customer behavior, companies can refine their approaches and improve their chances of successfully acquiring new clients.