Lead conversion is the process of turning potential customers, known as leads, into actual buyers. This involves engaging with leads through various marketing strategies, nurturing their interest, and guiding them through the sales funnel until they make a purchase. Effective lead conversion is crucial for businesses to increase sales and grow their customer base. To improve lead conversion rates, companies often use tools like Customer Relationship Management (CRM) systems to track interactions and analyze data. Additionally, personalized communication and targeted marketing campaigns can help address the specific needs and preferences of leads, making them more likely to convert into paying customers.