A "Launch Party" is an event organized to celebrate the introduction of a new product, service, or project. It serves as a promotional tool to generate excitement and awareness among potential customers, stakeholders, and the media. These parties often include presentations, demonstrations, and networking opportunities to engage attendees and encourage them to share the news. Typically, a launch party features various activities such as speeches from key figures, live entertainment, and refreshments. The atmosphere is usually festive, aiming to create a memorable experience that highlights the significance of the launch. Overall, it plays a crucial role in the marketing strategy of the brand or company involved.