A product release is the process of launching a new product or an updated version of an existing product to the market. This involves various stages, including planning, development, testing, and marketing. Companies aim to create excitement and awareness around the product to attract potential customers. During a product release, businesses often use strategies such as advertising, promotions, and public relations to communicate the product's features and benefits. Successful product releases can lead to increased sales and brand recognition, while also providing valuable feedback for future improvements.