A product launch is the process of introducing a new product to the market. This involves various activities such as marketing, advertising, and public relations to create awareness and generate interest among potential customers. Companies often plan a launch event or campaign to showcase the product's features and benefits. Successful product launches require careful planning and execution. Businesses analyze market trends, target audiences, and competitive products to ensure their offering meets customer needs. Effective communication strategies are essential to convey the product's value and encourage sales, making the launch a critical step in the product lifecycle.