A launch event is a gathering organized to introduce a new product, service, or initiative to the public or specific audience. These events often include presentations, demonstrations, and opportunities for attendees to engage with the offering. Companies use launch events to generate excitement and media coverage, helping to establish their brand in the market. Typically, a launch event may feature key speakers, such as company executives or industry experts, who share insights about the new offering. Attendees might include customers, partners, and media representatives, all of whom play a role in spreading the word about the launch.