A press conference is an event where individuals, often public figures like politicians or company executives, address the media to share important information. During this gathering, they present news, answer questions, and clarify issues related to their work or organization. The goal is to communicate directly with journalists and, through them, the public. Typically, a press conference is organized in response to significant events, such as the announcement of a new product by a company like Apple or a political decision by a government official. Journalists from various media outlets attend to report on the information shared and to ask questions for further clarification.