A product launch is the process of introducing a new product to the market. This involves various activities such as market research, advertising, and promotional events to create awareness and generate interest among potential customers. The goal is to ensure that the product reaches its target audience effectively. Successful product launches often include strategies like social media campaigns, influencer partnerships, and press releases. Companies may also offer special promotions or discounts to encourage early purchases. Overall, a well-executed product launch can significantly impact a product's success and the company's reputation in the market.