Japanese Pure Land Buddhism is a branch of Mahayana Buddhism that emphasizes faith in Amitabha Buddha, who is believed to offer salvation to all beings. Practitioners focus on chanting the name of Amitabha, known as the Nembutsu, to attain rebirth in the Pure Land, a realm of bliss and enlightenment. This tradition emerged in Japan during the 12th century and became popular among the masses due to its accessible teachings. Key figures include Hōnen, who founded the Jōdo-shū school, and Shinran, who established the Jōdo Shinshū school, both of which stress reliance on Amitabha's grace for spiritual liberation.