Pure Land Buddhism is a branch of Mahayana Buddhism that emphasizes faith in the Amitabha Buddha, who is believed to have created a paradise called the Pure Land. Practitioners seek to be reborn in this Pure Land, where they can attain enlightenment more easily. The central practice involves chanting the name of Amitabha, which helps cultivate devotion and a sense of connection to the Buddha. This form of Buddhism is particularly popular in East Asia, especially in countries like Japan and China. It offers a more accessible path to enlightenment for those who may find traditional meditation practices challenging. By focusing on faith and devotion, Pure Land Buddhism provides hope and comfort to many followers.