Interactive Media Advertising refers to promotional content that encourages active participation from the audience. This type of advertising often utilizes digital platforms, such as websites, social media, and mobile apps, to engage users through interactive elements like quizzes, polls, and games. By involving consumers directly, brands aim to create a more memorable and impactful experience. This approach allows advertisers to gather valuable data on user preferences and behaviors. As a result, Interactive Media Advertising can be tailored to individual interests, enhancing the effectiveness of marketing campaigns. Overall, it represents a shift from traditional passive advertising to a more engaging and personalized strategy.