Interactive Media refers to digital content that allows users to engage and interact with it in various ways. This includes video games, websites, and applications that respond to user input, creating a dynamic experience. The interactivity can range from simple clicks to complex simulations, making it a versatile medium for entertainment, education, and communication. As technology advances, Interactive Media continues to evolve, incorporating elements like augmented reality and artificial intelligence. This evolution enhances user engagement and opens new avenues for storytelling and creativity, making it an essential part of modern digital culture.