Integrated Marketing Communications (IMC) is a strategic approach that ensures all marketing channels work together harmoniously. It combines various forms of communication, such as advertising, public relations, and social media, to deliver a consistent message to the target audience. This alignment helps build brand awareness and strengthens customer relationships. By integrating different marketing tools, businesses can create a more effective and efficient marketing strategy. IMC allows for better resource allocation and maximizes the impact of campaigns, ultimately leading to improved customer engagement and higher sales.