Instagram Promotions are paid advertisements that businesses and individuals can use to reach a larger audience on the platform. These promotions allow users to boost their posts or stories, making them visible to people who do not follow their account. This can help increase engagement, brand awareness, and potential sales. To create an Instagram Promotion, users select a post, set a budget, and choose their target audience based on factors like location, interests, and demographics. The promotion runs for a specified duration, and users can track its performance through Instagram Insights, which provides data on reach, engagement, and other metrics.