Instagram Insights is a built-in analytics tool that helps users understand their account's performance. It provides data on engagement, reach, and impressions for posts and stories, allowing users to see how their content resonates with followers. This information can help users tailor their strategies to improve engagement. The tool also offers demographic information about followers, such as age, gender, and location. By analyzing this data, users can identify their target audience and create content that appeals to them. Overall, Instagram Insights is essential for anyone looking to grow their presence on the platform.