Ibarra is a town located in the province of Imbabura in Ecuador. It serves as the capital of the Ibarra Canton and is known for its beautiful landscapes, including the nearby Imbabura Volcano. The town has a rich history and is often referred to as the "White City" due to its whitewashed buildings. The economy of Ibarra is primarily based on agriculture, trade, and tourism. Visitors can explore local markets, enjoy traditional cuisine, and experience the vibrant culture of the Otavalo region. Ibarra also serves as a gateway to various outdoor activities, such as hiking and birdwatching in the surrounding areas.