The Insurance Institute for Highway Safety (IIHS) is a nonprofit organization dedicated to reducing the number of road injuries and fatalities. Founded in 1959, it conducts rigorous safety tests on vehicles to evaluate their crashworthiness and safety features. The results help consumers make informed decisions when purchasing cars, as the IIHS provides ratings that highlight which vehicles perform best in various crash scenarios. In addition to testing vehicles, the IIHS also advocates for safer driving practices and policies. They work with lawmakers and the automotive industry to promote advancements in vehicle safety technology, such as automatic emergency braking and lane departure warnings, ultimately aiming to create safer roads for everyone.