The Euro NCAP (European New Car Assessment Programme) is an organization that evaluates the safety of new vehicles sold in Europe. It conducts rigorous crash tests and safety assessments to provide consumers with information about how well cars protect their occupants in the event of an accident. The results are presented in a star rating system, with five stars being the highest score, helping buyers make informed decisions. Established in 1997, Euro NCAP aims to improve road safety by encouraging car manufacturers to enhance their safety features. The organization also tests various aspects of vehicle safety, including pedestrian protection and advanced driver assistance systems, promoting innovation in automotive safety technology.