The Insurance Institute for Highway Safety (IIHS) is a nonprofit organization dedicated to reducing the number of road injuries and fatalities. Founded in 1959, it conducts research and evaluates vehicle safety through crash tests and safety ratings. The IIHS provides valuable information to consumers, helping them make informed decisions when purchasing vehicles. In addition to vehicle testing, the IIHS also studies driver behavior and roadway safety. The organization advocates for improved traffic laws and safety measures, working with policymakers to promote safer driving conditions. Its efforts contribute to a better understanding of how to enhance overall road safety for everyone.